State Farm x NBA2K22

2022 Shorty Awards
Winner — Native Advertising
Silver Distinction — Branded Content
Audience Honor — Native Advertising

We turned Jake from State Farm into Jake from NBA2K22 (but also still from State Farm).

Role: Social concepts and copy, case study script and post-production

CREATIVES
Jonathan Pliego (CD)
Chloe Rockel, Crystal Dunn (CW)
Josh Johnson, Ronnie Voss (AD)