@jakefromstatefarm
2024 Shorty Awards
Winner — Brand Voice; Multi-Platform Presence; Insurance Industry
Audience Honors — Brand Voice; Insurance Industry
2023 Shorty Awards
Gold Honor — TikTok Presence
Silver Honor — TikTok Partnership
Audience Honors — TikTok Partnership; TikTok Presence
2024 AdAge Creativity Awards
Winner — Best Brand Social Media Presence
2023 AdAge Creativity Awards
Finalist — Best Use of TikTok
2023 One Show
Short List — Social Channel — Single Platform
I was a recurring member of the always-on Jake from State Farm social work stream, working across TikTok, IG, and X. I helped launch Jake’s TikTok account in late 2021, which racked up over 1M followers in about a year and a half.
Role: Concepts, scripts, production, post-production
a few of my humble contributions
jake memes
I also got the team to capture some meme-able photos of Jake to use across social.
