NBA ALL-STAR WEEKEND

State Farm went all out for All-Star Weekend 2024. We brought an immersive and interactive LED court experience to the fans at the convention center, partnered with some of the biggest basketball influencers, and even had our man Jake play a key role in the Saturday Night All-Star broadcast.

Role: Activation concept and design, social support, content capture at event

influencer support

Jake’s Fit

We partnered with Courtney Mays, stylist for NBA star Chris Paul, to create a one-of-a-kind look for Jake to sport during the big weekend.

He also got to roll the ball across the NBA’s new LED court (great minds think alike) to kickoff the action on Saturday night.

CREATIVES
Matt Olson (CD)
Tim Brutsman (CW)
Bethaney Hawrysio (AD)