THERE’S NO SUB FOR SINGLES
Other American cheese is almost as melty and delicious as Kraft Singles, so we launched a campaign to show how almost can be pretty far from same.
NO SUB :30
We also ran some ads on Reddit, including an entire MEGATHREAD dedicated to proving that even A.I. can’t match the melt of Singles.
CREATIVES
Gerald Kugler, Emma Arnold, Andrew Bernardi (CD)
Jamie Mageau (AD)
DIRECTOR
Mike Mildon