state farm x gq

We partnered with GQ on a few neighborly endeavors:

First, we co-sponsored the inaugural GQ Global Creativity Awards and gave out an award of our own — the GQ Good Neighbor Award.

Then, we launched the Good Neighbor Network to highlight cool people who are bettering their communities.

And to bring it home, we got our boy Jake involved with his own In My Bag video (a version of their 10 Essentials series).

Role: Co-development with GQ, “In My Bag” script, post-production

In jake’s bag

gq good neighbor network — angelo baque

The first winner of the Good Neighbor Award was Angelo Baque, founder and creative director of Awake NY.

Our video about him launched the GQ Good Neighbor Network. You can see the full version there, but here’s a :30 cutdown to pique your interest:

CREATIVES
Jennifer Page (CD)
Brian Luneckas (AD)
Tim Brutsman (CW)